A Legacy 70 Years in the Making

Since its grand opening in 1955, Uptown Plaza has been a cherished landmark in the heart of Phoenix. Originally designed by visionary architect, Del Webb, this mid-century modern gem was one of the first shopping centers in the city, offering residents a new way to shop, dine, and connect. 

"Uptown Plaza Opens Wonderful New World Of Shopping Pleasure In Arizona’s Capital City” trumpeted the headlines back in 1955, noting the “record-breaking flow of cars and customers” drawn to this “modern brick, masonry and steel construction” with innovative features such as “the opportunity to park the family car free of care or cost… and walk a galaxy of new and shining stores." The plaza was illuminated by neon signs until 11pm each night, and what truly set it apart was its vibrant and eclectic mix of tenants, including the swanky Navarre’s restaurant, Helsing’s Coffee Shop, Jerand’s of Arizona fine fashions, Bostrom’s department store, the national grocery store Piggly Wiggly, and more!

Over the decades, Uptown Plaza has seen Phoenix grow and transform, always remaining a steadfast symbol of innovation and community. As we celebrate 70 incredible years, we honor its legacy as a place where history meets modern-day charm, creating a timeless experience for all.

Collage of vintage storefronts and signage from mid-20th century, featuring various retail establishments and a parking lot filled with classic cars, including signs for 'Uptown Plaza' and 'Helsing's'.
Illustration of oranges with green leaves on a branch.
"Celebrating 70 Years" text graphic in orange and blue.
Illustration of oranges on green leafy branches.
Vintage photograph of Uptown Plaza shopping center with parked cars in the parking lot, clear sky in the background.

Reviving an Icon

With the addition of The Henry in Spring 2025, Uptown Plaza’s most storied corner at Camelback and Central entered a new era reflecting its legacy as both a historic icon and a modern destination.

Once home to the beloved Helsing’s Coffee Shop, this corner has always been a community landmark, and The Henry now carries that legacy forward as a stylish all-day café and gathering place. Its arrival not only honors the Plaza’s historic past, but also represents the thoughtful evolution of tenants that keeps Uptown as relevant and dynamic as ever.

The Plaza's  intentional evolution has kept the Plaza as relevant today as it was in 1955, masterfully curating a blend of beloved local businesses with nationally recognized concepts, and remains a destination to gather, dine, and connect.

The Latest Updates at the Plaza

As we continue forward into a new era, we’re not just honoring the past—we’re building the future. Uptown Plaza has unveiled a series of thoughtful updates that reflect our ongoing commitment to evolve and serve our community. 

  • A Tribute in Time

  • A Fresh First Impression

  • A Mural to Remember

Uptown Plaza Memories Campaign

Explore the storytelling series that features special moments from longtime Uptown residents and local businesses originally founded here with a unique connection to Uptown Plaza.

Illustration of oranges and green leaves on a black background.

Celebrating 70 Years of Uptown: A Nostalgic Night to Remember

On Saturday, September 27, from 5:00 PM to 8:30 PM, Uptown Plaza celebrated seven decades of history with a lively evening filled with music, memories, and mid-century magic. The celebration welcomed residents and visitors alike to step back in time and celebrate seven decades of neighborhood connection, culture, and commerce in the heart of Uptown Phoenix, honoring the legacy of Uptown while looking ahead to the future.

Event Highlights Included:

The first 250 guests to check in at the 70th Anniversary Welcome Booth will receive a 70th Anniversary pin, unlocking “1955 pricing” specials across the Plaza, including:

- Vintage-Inspired Deals from Shake Shack, Dynamite Beer Co., and free scoops from Salt & Straw ahead of their Fall 2025 opening, while supplies lasted
- Live Rockabilly Music by local band The Joeys
- Community Yoga in the Courtyard at 5:00 PM, led by Sweatshop on Central
- Vintage Volkswagen Photo Booth, retro games, themed décor, and 1950s-inspired photo ops
- Limited-Edition 70th Anniversary Merchandise + Giveaways

The special evening honored not just a shopping center, but a community landmark where generations of Phoenicians have come together to shop, dine, and connect. Guests gathered to celebrate 70 years of history, style, and neighborhood charm, creating a memorable evening that reflected on Uptown Plaza’s legacy while looking toward its future.

70 Years of Connection & Celebration

The heart of Uptown Plaza has always been its people. Generations of Phoenicians have shopped, dined, and gathered here, making it a place where lasting memories are created. From business owners who’ve built their dreams within its walls to families who’ve shared countless moments together, the plaza thrives on connection and community. As we commemorate this 70th anniversary, we celebrate not just a space, but the stories and relationships that make Uptown Plaza truly special.

Woman browsing spring dresses on a clothing rack with a "say hello to spring clothing" sign.
Group of people practicing outdoor yoga on mats, with arms raised, on a grassy surface in a sunny area.
A Halloween event poster for "Trick Or Treating" at Uptown Plaza on Saturday, October 28, 5-8 PM. It features cartoon graphics of a pumpkin character and a witch. Participating businesses and a QR code are included for more details.
A woman with bunny ears leading a group of children in outdoor activities. She is holding a microphone and wearing a "Funergy" T-shirt. Children are dressed in colorful outfits and are dancing or playing in a park. A modern building is visible in the
A French Bulldog wearing a red and green Christmas sweater, standing on grass, with a leash.
Outdoor concert with musicians playing guitars on a stage underneath an Uptown Plaza sign at sunset.
People sitting on blankets and chairs on grass, watching a large outdoor screen, with a building and trees in the background.
Child decorating an Easter egg with colorful stickers and using a purple marker, wearing a floral headband, with assorted decorations on the table.