LATHER was founded with a simple yet powerful mission: to create natural, safe personal care products that truly support wellness. Inspired by her own struggle with chronic migraines, founder Emilie Davidson began researching the ingredients found in everyday beauty products and discovered the impact synthetic fragrances can have on overall health. LATHER's Uptown location opened in 2019, and features retro decor reflective of The Plaza’s mid-century modern appeal. The shop continues to offer clean, effective skincare, body care, and wellness essentials products rooted in aromatherapy and plant-based ingredients, designed to help you feel your very best, naturally.